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We strongly believe that when business owners have the opportunity to try out their business model (pop-up events and temporary marketplaces) before starting or expanding their business, they are more likely to be successful in their business ventures.


Based on this belief, we work with entrepreneurs to develop pop-up events and create temporary marketplaces. These events not only allow business owners to develop experience as they build their business, but they also showcase new local and amazing businesses to the broader community.


Check out the list of upcoming pop-ups, and be the first to experience the wave of what's next. #POPUPWITHNEON #NMPLSbusiness

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WholeSoul, A Lavender & Sage Eatery is a family owned and operated start-up business. Owner, Kathleen started WholeSoul to share her WholeSoul natural food recipes and knowledge around healthy and organic eating. Kathleen came to NEON a long with Lavender and Sage to build a business around these recipes and they haven't stopped since.


Currently you can find WholeSoul, A Lavender & Sage Eatery at concession stands at special community events such as: Rondo Days, Juneteenth, Flow the Northside Art Crawl, Uptown Art Fair,

TC Jazz Festival, the North Minneapolis Farmers Market and other live music events. The business specializes in nutritious, healthy variety of soul food. See the menu below to see some of WholeSouls offerings. Wholesoul is working towards the opening of a food truck and restaurant in the near future.

2015 NEON Pop-Up Event :

WholeSoul, a Lavender and Sage Eatery


David and Veda Love are a husband and wife team that have been working towards their dreams of starting a restaurant. Now realizing that they have waited long enough, they are ready to run their own business.


David Love, 15 years a graduate of Le Cordon Bleu Culinary School and a US Navy Veteran has years of experience preparing exquisite meals and managing kitchens. Serving as a contractor in Afghanistan for 3 years, David managed a kitchen that served over 10,000 troops.


Now with his wife Veda, an inspiration for many of his dishes, he is ready to begin managing his own kitchen. Together they hope to bring their full menu as well as many of the things David has learned working for some of the best restaurants and chefs to a bistro style restaurant near you sometime this fall.

2015 NEON Pop-Up Event :

VeDa's Southern & Creole Kitchen

wine NEON-Fashion-Show-Flyer NEON-Fashion-Show-Flyer_Back


NEON at Flow

Join us during FLOW, the Northside Art Crawl, for our annual Fashion Show at NEON featuring local Northside fashion designers, retailers and fashion producers followed the next day by a pop-up boutique to purchase your favorite fashions! These glamourous events are sure to excite!


Fashion Show:

When:  Friday Night July 29 from 6:00-7:30 PM (Doors open at 5:30)

Where: NEON, 1007 West Broadway North, Minneapolis

Cost: FREEto attend


Pop Up Boutique:

When: Saturday, July 30 from 11:00 AM - 4:00 PM

Where: NEON, 1007 West Broadway North, Minneapolis

Cost: FREE to attend


Join the Facebook event here!

NEON Pop Up Boutique Flyer


NEON Pop-Up Boutique

Every 4th Saturday of the month we’re bringing together a variety of small and local businesses for a one of a kind shopping experience!


Time: 11:00 AM - 3:00 PM

Where: NEON, 1007 West Broadway North, Minneapolis, MN 55411

Cost: FREE to attend


Upcoming Dates

March 25th

Welcome Spring

April 22nd

Mothers Day Boutique

Vend at NEON's Next Pop-up Event Particpating Vendors Particpating Vendors Join the Facebook Event Join the Facebook Event